THE PROBLEM:
The EOS brand had always been founded on craftsmanship and quality. Saying their shoes were made in a traditional Portuguese leather-working town had been their strongest way of communicating this. However, they now wanted to be able to diversify their production locations without undermining the brand values.

THE SOLUTION:
A campaign based on the handcrafted nature of EOS shoes. Regardless of where they’re made, every shoe tells a story about the care and craftsmanship of its maker. This campaign could support the existing brand messaging and be applied to point-of-sale in stores. This creates interest and emotional connection, highlights the brand’s point of difference, and ultimately drives sales.