When it came time to rebrand, ‘Milk & Whisky’ was chosen as a name to represent the mixing of the rational with the intuitive, but now it needed branding to match. To demonstrate branding expertise, the logo had to be confident – something both edgy and classic.

 

THE SOLUTION:
The ‘mixing’ of letters represents the two sides of design, creating a logo that functions a little like a jigsaw puzzle. The logo is finished in a style combining simple geometry, classic typography, and deco-style decorative florishes.