Opening a new wine bar in an up-and-coming area of Melbourne, the branding needed to attract foodies and wine-lovers (it is Melbourne after all) without alienating the local comfy-jean-wearing crowd.

 

THE SOLUTION:
A simple typographic logo gives the branding sophistication without feeling wanky. The small nod to olives creates a unique symbol to represent the food and drink offering. Traditional Italian food illustrations suggest high quality, while pairing them with light-hearted line drawings keep the branding fun and approachable.