THE PROBLEM:
Moving to a new shop meant this florist was ready for new branding too. It needed to appeal to high-end customers buying flowers for big events and weddings, without excluding the everyday bunch-buyers.
THE SOLUTION:
Taking inspiration from the Art Nouveau period was a perfect fit, feeling both on-trend and timeless. And the organic lines and shapes that characterise this style are an imitation of the beautiful blooms and foliage in store. The colour palette was incorporated into the store fit-out for a fully branded experience.