THE PROBLEM:
Arts Centre Melbourne (ACM) needed to secure more corporate sponsorships to continue providing a world-class arts program. The brochures needed to feel premium and aspirational for a business audience, and use existing photography of performances, the venue and their collection.
THE SOLUTION:
A new style was created using the iconic spire as a flexible graphic device. This style was then used across a suite of sponsorship and private donation materials. The 20 page brochure was created as a tool for ACM to show potential partners how their support could help the Victorian economy, the Australian arts industry, and their own business.