Design | Branding | Creativity

Get Happy

THE PROBLEM:
No one enjoys buying energy, and there’s very little difference between energy companies. It’s a boring industry with most advertising centred around price or special offers. To stand out, Momentum Energy needed to do something different that would help them be remembered.

 

THE SOLUTION:
A comprehensive brand campaign based on making the viewer feel happy. The campaign offers small delightful moments in their day, and the promise of the ‘warm fuzzies’ that come from supporting renewables and Aussie jobs. 

Out-of-home advertising
'Glam tram' wrap with sequinned look
Tram wrap detail
'Jars of Happy' installed at train station
Bus sides
Tram stop takeover, including lenticular
Tram stop takeover advertising, including lava lamp
Lenticular movement
'Floor lava' decal

TV and on-demand advertising (produced externally)

CREDITS:
Creative Directors: Kate Lightfoot & Dave Scott 
Copywriter: Nikki Berto
Designer: Alice Kenny 
Typographer: Luke Lucas
Video Production Company: The Pearl Film Company

Media Agency: Havas Media

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