THE PROBLEM:
No one enjoys buying energy, and there’s very little difference between energy companies. It’s a boring industry with most advertising centred around price or special offers. To stand out, Momentum Energy needed to do something different that would help them be remembered.

THE SOLUTION:
A comprehensive brand campaign based on making the viewer feel happy. The campaign offers small delightful moments in their day, and the promise of the ‘warm fuzzies’ that come from supporting renewables and Aussie jobs.