THE PROBLEM:

Hydro Tasmania Group had three external-facing brands but needed a way to unify staff and simplify internal communications across the group. The three brands – Hydro Tasmania, Entura and Momentum Energy – had never been designed to work together, so the challenge was to create an identity that was harmonious and represented everyone.

THE SOLUTION:
By taking a secondary colour from each brand’s colour palette, and using them either as solid blocks or blending them together, each brand is equally represented. Paired with colour-overlay photography and an extensive icon set, the new branding is flexible and easy to use across all kinds of communications and mediums.