THE PROBLEM:
Momentum Energy’s website needed a refresh – they wanted it to look simple, easy, professional and have a slightly quirky human touch. Stock photography couldn’t be more boring, so we decided to develop illustrations to create interest in new designs and give the website the human touch.

THE SOLUTION:

Two new illustration styles were created for the brand. The ‘energy wave’ that was an existing part of the Momentum Energy brand was extended into ‘Wavelings’ – cute characters with lots of personality. And secondary illustrations were developed in the striking brand colours to bring the body content to life. The illustrations have now become a versatile and fun brand element across a range of materials.