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MANIFESTO OF LIGHT:
Manifesto of Light, a natural-based perfumery needed a logo that felt classic, sophisticated and sexy. Using traditional monograms as inspiration, this logo looks perfect engraved on a perfume bottle.
THE POWDER ROOM:
The Powder Room was an identity for an activation booth run by L’Oreal at the Melbourne Fashion Festival. It uses make-up powder to create a sparkling and sophisticated logo.
BMW 3 SERIES:
To celebrate 40 years of the iconic 3 series, BMW commissioned this logo which takes inspiration from the front grille of the 6 generations of the car.
BMW XPO:
For their XPO, BMW needed a campaign logo that represented their full range. The beauty of this logo comes from the correlation between ‘BMW XPO 2014’ and ‘MXZ1234567’ which is the full gamut of their series.
BP PUMP & PLAY:
BP wanted to run a fun competition where you could win by simply filling up your tank. The logo needed to feel fun and easy, and fit within the retail aesthetic.
AAMI COMPETITION:
AAMI was running a competition involving the audience submitting funny stories. It needed to be light-hearted and have a game-show aesthetic, so old comic strips were the perfect inspiration.
MELBOURNE MUSIC BANK:
When Bank of Melbourne launched a program encouraging Melbourne’s music-makers to create a piece inspired by their city, it needed a logo that combined music and Melbourne.
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