Design | Branding | Creativity

Message vs style in logo design

Knowing the difference between a logo’s message and style means you can give effective feedback – and end up with a better logo.

Accessible pdf tips

It’s not hard to make pdfs created in InDesign accessible for people who use screen readers. Just follow these tips to get started.

How to write a great brief

Great designs usually come from great briefs. But what makes a great brief? Answer these five questions and your designer will love you.

Design software

More Design 101, this time covering the three main design software: Illustrator, Photoshop and InDesign. What are they used for? I’m glad you asked…

Colour space and resolution

In this Design 101 post, we cover off the difference between CMYK and RGB colour spaces, what is a pixel and how to make things look crisp