Meir THE PROBLEM:The tapware made by Meir is of the highest quality, but in an industry awash with cheaper options, how do you convince customers to pay a bit more for a better product? THE SOLUTION:Building messaging around Meir’s impeccable track record of low numbers of faults/returns, and inspiring customers with aspirational photography that showcases… Continue reading MEIR
Hydro Group THE PROBLEM: Hydro Tasmania Group had three external-facing brands but needed a way to unify staff and simplify internal communications across the group. The three brands – Hydro Tasmania, Entura and Momentum Energy – had never been designed to work together, so the challenge was to create an identity that was harmonious and… Continue reading HYDRO GROUP
EOS Footwear THE PROBLEM:The EOS brand had always been founded on craftsmanship and quality. Saying their shoes were made in a traditional Portuguese leather-working town had been their strongest way of communicating this. However, they now wanted to be able to diversify their production locations without undermining the brand values. THE SOLUTION:A campaign based… Continue reading EOS FOOTWEAR
FRANK/E THE PROBLEM:Frank/e had an existing logo but no branding to support it. The shoes were edgy, fashionable and used unusual materials. The new branding needed to be modern, bold and angular to fit with the existing materials. And it needed to appeal to a young, fashionable audience. THE SOLUTION:As a fashion product, the… Continue reading FRANK/E
Various logos MANIFESTO OF LIGHT:Manifesto of Light, a natural-based perfumery needed a logo that felt classic, sophisticated and sexy. Using traditional monograms as inspiration, this logo looks perfect engraved on a perfume bottle. THE POWDER ROOM:The Powder Room was an identity for an activation booth run by L’Oreal at the Melbourne Fashion Festival. It uses… Continue reading VARIOUS LOGOS
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