Meir THE PROBLEM:The tapware made by Meir is of the highest quality, but in an industry awash with cheaper options, how do you convince customers to pay a bit more for a better product? THE SOLUTION:Building messaging around Meir’s impeccable track record of low numbers of faults/returns, and inspiring customers with aspirational photography that showcases… Continue reading MEIR
With Movement THE PROBLEM: In an industry full of people struggling to reach their goals, With Movement wanted to do fitness differently. With tailored classes, group motivation, and the flexibility to fit into real lives, their online offering was all about boosting fitness without judgement. THE SOLUTION:A dynamic logo and branding was developed based… Continue reading WITH MOVEMENT
Get Happy THE PROBLEM:No one enjoys buying energy, and there’s very little difference between energy companies. It’s a boring industry with most advertising centred around price or special offers. To stand out, Momentum Energy needed to do something different that would help them be remembered. THE SOLUTION:A comprehensive brand campaign based on making the… Continue reading GET HAPPY
Hydro Group THE PROBLEM: Hydro Tasmania Group had three external-facing brands but needed a way to unify staff and simplify internal communications across the group. The three brands – Hydro Tasmania, Entura and Momentum Energy – had never been designed to work together, so the challenge was to create an identity that was harmonious and… Continue reading HYDRO GROUP
Ancora Kids THE PROBLEM: Ancora Kids had an out-dated logo and no consistent branding. With plans to expand their childcare centres, it was time for a redesign. The new brand needed to reflect their playful and caring environment while also feeling professional and reflecting their innovative philosophy of equipping kids with empathy, compassion and grit. … Continue reading ANCORA KIDS
EOS Footwear THE PROBLEM:The EOS brand had always been founded on craftsmanship and quality. Saying their shoes were made in a traditional Portuguese leather-working town had been their strongest way of communicating this. However, they now wanted to be able to diversify their production locations without undermining the brand values. THE SOLUTION:A campaign based… Continue reading EOS FOOTWEAR
Momentum Energy THE PROBLEM:Momentum Energy’s website needed a refresh – they wanted it to look simple, easy, professional and have a slightly quirky human touch. Stock photography couldn’t be more boring, so we decided to develop illustrations to create interest in new designs and give the website the human touch. THE SOLUTION: Two new… Continue reading MOMENTUM ENERGY
Baby Sleep School THE PROBLEM:Baby Sleep School had an existing logo and branding, but as they expanded into new areas like products and an app, it was time for a refresh. It needed to appeal to a female audience and feel bright and contemporary. THE SOLUTION:A suite of coloured splashes and brush patterns were added to… Continue reading BABY SLEEP SCHOOL
Various illustration OFF THE SHELF:Off The Shelf was a digital magazine published by Penguin Random House for teachers. This illustration was for an article about technology and shorter attention spans in readers. This is a digital illustration designed to mimic the textures of collage. TEXT PUBLISHING:Each month Text Publishing would run press ads highlighting some… Continue reading ILLUSTRATIONS
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