Meir THE PROBLEM:The tapware made by Meir is of the highest quality, but in an industry awash with cheaper options, how do you convince customers to pay a bit more for a better product? THE SOLUTION:Building messaging around Meir’s impeccable track record of low numbers of faults/returns, and inspiring customers with aspirational photography that showcases… Continue reading MEIR
Milk & Whisky THE PROBLEM: When it came time to rebrand, ‘Milk & Whisky’ was chosen as a name to represent the mixing of the rational with the intuitive, but now it needed branding to match. To demonstrate branding expertise, the logo had to be confident – something both edgy and classic. THE SOLUTION:The… Continue reading MILK AND WHISKY
Pink Tulip THE PROBLEM: Moving to a new shop meant this florist was ready for new branding too. It needed to appeal to high-end customers buying flowers for big events and weddings, without excluding the everyday bunch-buyers. THE SOLUTION:Taking inspiration from the Art Nouveau period was a perfect fit, feeling both on-trend and timeless.… Continue reading PINK TULIP
Get Happy THE PROBLEM:No one enjoys buying energy, and there’s very little difference between energy companies. It’s a boring industry with most advertising centred around price or special offers. To stand out, Momentum Energy needed to do something different that would help them be remembered. THE SOLUTION:A comprehensive brand campaign based on making the… Continue reading GET HAPPY
Logos Some logos never never find a home in a full branding suite, but they’re always welcome here. Le Oloa – Accessories Hello Today – Jewish stationery Vintage Garage – Fashion Super Yacht Imports – Yachting Parenting Austistic Kids – Podcast My Baby & I – Medical Hitch – Commerce expansion Similar projects The Browne… Continue reading LOGOS
Hydro Group THE PROBLEM: Hydro Tasmania Group had three external-facing brands but needed a way to unify staff and simplify internal communications across the group. The three brands – Hydro Tasmania, Entura and Momentum Energy – had never been designed to work together, so the challenge was to create an identity that was harmonious and… Continue reading HYDRO GROUP
The Browne Firm THE PROBLEM:The Browne Firm is a legal firm based in New York which prides itself on being innovative and approachable. In an industry known to be complicated and old-fashioned, they aim to make legal advice as easy and accessible as possible. The brief was to re-brand the company to reflect these values,… Continue reading THE BROWNE FIRM
Ancora Kids THE PROBLEM: Ancora Kids had an out-dated logo and no consistent branding. With plans to expand their childcare centres, it was time for a redesign. The new brand needed to reflect their playful and caring environment while also feeling professional and reflecting their innovative philosophy of equipping kids with empathy, compassion and grit. … Continue reading ANCORA KIDS
Momentum Energy THE PROBLEM:Momentum Energy’s website needed a refresh – they wanted it to look simple, easy, professional and have a slightly quirky human touch. Stock photography couldn’t be more boring, so we decided to develop illustrations to create interest in new designs and give the website the human touch. THE SOLUTION: Two new… Continue reading MOMENTUM ENERGY
Various illustration OFF THE SHELF:Off The Shelf was a digital magazine published by Penguin Random House for teachers. This illustration was for an article about technology and shorter attention spans in readers. This is a digital illustration designed to mimic the textures of collage. TEXT PUBLISHING:Each month Text Publishing would run press ads highlighting some… Continue reading ILLUSTRATIONS
Various logos MANIFESTO OF LIGHT:Manifesto of Light, a natural-based perfumery needed a logo that felt classic, sophisticated and sexy. Using traditional monograms as inspiration, this logo looks perfect engraved on a perfume bottle. THE POWDER ROOM:The Powder Room was an identity for an activation booth run by L’Oreal at the Melbourne Fashion Festival. It uses… Continue reading VARIOUS LOGOS
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